Zenith opens the "Happy Plan" to light up the light of dreams (Figure)

On September 16th, the Swiss watchmaker Zenith was officially launching the “Happy Plan” to open the heart and express the wish to be the main theme, and to care for children with autism. The “Happy Plan” uses the iconic dial of Zenith to open the “core” design as a source of inspiration. Its “core” hollow window, which looks like Xiangyun, represents the meaning of blessing and dream. The project will encourage the public to open their hearts with public welfare videos and charitable acts, and light up the light of dreams for children from the stars.

There are a group of children from the stars, each of which is unique, but has no ability to integrate with the crowd. Medically, we call them autism or autism. It is a generalized disorder of development, mainly characterized by a lack of social skills. It seems that they behave in a natural way, and they need to be trained for a long time to do it. Therefore, they always seem to be in the world of one person. For them, loneliness is more like a bridge that cannot be used.

Zenith’s “Happy Plan” will invite many brand friends and social celebrities to care for this special group of children. In the plan, they also, in their own careful preparation, personally fulfill their dreams for the children, open a beautiful dream-seeking journey, or appeal to the society to respect and understand the children with autism in their own way. The whole process will be recorded and presented in the form of public welfare short films, which will affect more people to care for children with autism, and illuminate their way forward with love and respect, so that this group of children from the stars will be integrated into the planet. The first preview video of Zenith's "Happy Program" was officially launched on September 16th, and was honored to invite famous musician Bao Xiaobo to be a music producer. The public welfare documentary, which will be launched in the second half of this month, truly presents the touching story of the brand's friends and social celebrities and autistic children in the Happy Project. In addition, the “Happy Plan” will invite the public to participate in the third stage, to open up the heart, and to pass on the star as the theme to care for others and practice their dreams.

As the initiator of the plan, Ms. Zhang Limin, the general manager of the brand of Greater China, said: “In keeping with the tradition of watchmaking, bravely chasing freedom and dreams is the soul of the brand that has never changed since the last 150 years. The happy plan is the first time to be on the dial. Inspired by the unique 'core' design, combined with open-mindedness and caring for the humanistic meaning of children with autism, it has finally opened up a socially meaningful event. We are very proud of the 'Happy Plan', which is not only a wish for the power The best way to celebrate the 150th anniversary of the birthday, the same care for children with autism will also be a charity for long-term attention and support. We firmly believe that every child should have a future full of hopes and opportunities, looking forward to the 'happy plan' By enabling more people to truly understand, respect and care for children with autism, and encourage children to bravely pursue and realize their own wishes, and ultimately have a positive impact on children's lives."