Under the meager profit era, LED light companies still need to "quality competition"

As we all know, the LED industry has already bid farewell to the past era of profiteering. Due to the limitation of raw materials, the industry's profits have begun to decline gradually. At this stage, the LED industry has entered the development of the meager profit era, and enterprises want to find it. Profits still need to work hard on innovation. With the ban on incandescent lamps, LED lights gradually replaced traditional lighting into thousands of households, such as LED ceiling lamps, LED downlights, LED ceiling lamps, etc., all began to enter the room, and as the closest LED bulb with the shape of incandescent lamps Lamps have become the mainstream products on the market, and are widely used in lighting places such as shopping malls, homes, and offices.
This year, the sales volume of led bulbs has increased rapidly, the market share will be further expanded, the production cost will gradually decline, and the price wars of LED lamp manufacturers will lead to more and more fierce market competition for LED bulbs. Low, in this market, how should LED bulb manufacturers compete by quality?
Product innovation can achieve economic benefits Now is the era of LED, the future development potential of the LED industry is still huge, so innovation can continue to bring economic effects to the LED lamp industry. First of all, let's talk about the innovation of products. LED lamp manufacturers are very clear that the sales of LED bulbs are not only based on price wars, but also related to its creativity, quality, after-sales, and the objects it faces. At present, the style of LED bulbs on the market is getting faster and faster. In addition to color, pattern and style, each LED lamp brand has also made a series of adjustments in its feel and comfort. Its functionality and creativity. Naturally, there is no need to say more.
From an innovative point of view, the power of technology injection into products makes LED lights no longer limited to a single brightening function. A series of LED bulbs launched by individual companies on the market can meet different customer requirements. Introducing products at different price points, there are relatively cheap molded case led bulbs, and there are also LED bulbs with aluminum profiles. The power is also different. There are different powers such as 3W, 5W, 7W, 9W, etc. Different series of bulbs are different. The design method not only guarantees high quality, but also adapts to the needs of different customers. These are all good examples. Innovation is an invisible force that breaks through the value of the material itself and allows consumers to enjoy multiple consumer experiences. Under the current conditions, it can be described as a two-pronged measure.

Brand culture can be newly developed From the perspective of brand, innovation in brand culture is also an important factor in changing the status quo. Culture is different from technology. It is a psychological communication with consumers. It cannot be expressed objectively through products, but consumers can use them to gain feelings and form emotional connections. Brand awareness has been formed at present, but many companies still lack in-depth construction, ignoring the economic benefits that brand culture can bring.

Brand culture is relatively abstract. Enterprises must pay attention to the innovation of brand culture from the perspective of consumers, understand what kind of emotional resonance consumers need, and then decide the culture that their company is suitable for. Fresh and interesting brand culture may be able to show a different vitality in this personalized era.

Regardless of product and culture, under the influence of upstream raw materials, innovation and brand are undoubtedly the tools to open up new areas of the LED lamp industry. Enterprises always adhere to the spirit of innovation, and believe that they will be able to open up their own stable development path in difficult situations. Some insiders have called for not participating in price wars, avoiding vicious competition, maintaining basic wages in the same industry, participating in equal competition in quality and service, improving the credibility of corporate integrity management, and making the industry develop orderly, efficient and standardized, avoiding emergence. The problem of excessive competition and unfair competition brought about by disorderly development. This is not only conducive to industrial upgrading and the improvement of the industry's profit level, but also has far-reaching practical and historical significance for establishing a good image of the Chinese LED lamp industry.

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