Traditional car lighting presents polarized LED headlights into a new manufacturer

Various information and publicity activities of automobile LED headlights, LED retrofit work lights and various high-bright Xenon lights, original stabilizers and so on. From the end of March to the beginning of April, the situation of Henan prefecture-level cities, the actual operation status of the stores of Henan traditional lamps and the upgrade of the lights are very different.

Most of the storefronts generally introduce hot-selling automotive electronics products of various brands, such as automobile headlight assemblies, automotive LED headlights, high-brightness xenon lamps, and slightly sold stores, which are shipped directly from Guangdong manufacturers. From the car owner's enthusiasm and product sales profit status, car LED headlights have become a new addition to many auto accessories wholesalers.

The headlight assembly, due to the 4S shop's interception of the new model, and the limited installation of the model, as well as many stores on the stability of the product and other reasons, resulting in the headlight assembly in the traditional channel is temporarily watching more. Less paying. Instead, the 4S shop is throwing an olive branch on the new model.

Traditional car lighting (light source) is polarized. Most of them are complaining about price wars. The profits are too thin. The auto parts in the city are only 100 yuan or less. Do not dare to prepare for large-scale wholesale, new products every month, if there is no 4S shop resources, simply do not dare to take the initiative to prepare for promotion. The threshold for entry is low, and the salesman or technician in the store will jump out and go straight to work with a little bit of resources.

However, in China, it seems that there is no shortage of market demand, and the lack of business philosophy and excellent team. Most prefecture-level cities and even county towns in Henan have single-storey monthly refit lenses or 30-unit Xenon lamps, which are well-managed and hot business. However, from the overall situation, the following characteristics seem to have become common:

Have a good lead brother

A loyal, diligent, and technically savvy shop owner is actually involved in the store operation, occasionally playing a few lenses to upgrade the lights, in a relatively small industry circle, whether it is peers or customers, The word-of-mouth effect spreads quite quickly.

Have a strong brand awareness

The price war is full, and the owner of the door-to-door consultation is finally open. The *** yuan package is installed, and the owner turns to other homes for installation. Finally, I can't understand it. In fact, to find out the needs of car owners, the first brand of headlights (preferably the recommended brand of lights and manufacturers of cloud lights), it is cheaper, so the transaction rate will be several percent higher, so that everyone is easier to remember.

Dare to invest

After selecting a top-selling brand, after the two sides established strategic cooperation, the regular supply would dare to stock up. This is a magic weapon that can meet the timeliness of delivery and grasp the customer in the first time. At the same time, the store display and display, there must be an atmosphere, such as the headlight assembly and the car LED light source, the best image of the power show, good store modified lenses and lights upgrade, there must be professional lighting equipment, and dimming Equipment, seeing is believing, coupled with unique and unique in-store promotions, it is easier to stimulate consumer enthusiasm. Doing a good job in WeChat marketing, learning from the group and learning from each other is also an aspect of excellent stores who dare to spend time and energy, so that there will be great gains in perseverance.

Adapt to local conditions, wait for opportunities, become the headlight supplier of some local 4S shops, or provide fixed loading construction for the steam trade shop, or serve a car club and fixed units, or the most professional lighting upgrade technology, Or for the county city size car beauty shop delivery construction in the most timely. There is always a specialty that is difficult for others to imitate and transcend, and is an important weight for its multiple profit channels.

Of course, these are only rare, and the market space for the rear-mounted channels of the lights is still very large, and the opportunities and challenges coexist. As an old-fashioned automobile lighting manufacturer, Kaweixun Automotive Lighting's “Kaweixun” and “MAX Mais” dual brands have been deeply cultivating Henan Zhongyuan Land for four consecutive years and won the honor of “4S Group Gold Supplier”, except Guangzhou Company. In the field, after the clear operation of the direct mode of the branches of Shaanxi, Zhejiang, Shandong, Shenyang and other cards, the cooperation with the 4S shop group has been smooth for the Henan market. The channel market service is good. In this context, Kawei Xun Zhengzhou branch and warehouse store were born and born, and the Zhengzhou Kaweixun construction technology service store will be opened recently.

Perhaps many people will ask, your price is neither the lowest, the model is not the most complete, the brand influence is not the strongest, then where is your core competitiveness? In fact, it is very simple. What we can do is to create value for our customers and make money safely. Let's not talk about the product promotion of about 6-10 models per month and the special xenon lamp for the car, which will continue to be stable. It does not talk about the ultra-low repair rate of the Kaweixun stabilizer. There are only four or five in Zhengzhou, Henan. Name market maintenance personnel; not to mention the full range of models available, Guangzhou base strong source of production, storage and rapid transportation capabilities. I just want to say that because of my personal experience from the establishment of the Kavun Guangdong branch to the operation, and being deeply attracted and impressed by the "Yongfu Road" operation mode, she is an entrepreneurial spirit, a service concept, A business model. We firmly believe that as long as we work hard, we will not do bad markets, only those who do not need to work, and we also look forward to cooperating with outstanding partners in the industry.

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